Marketing to the uninformed. The wisdom of crowds is a concept that has remarkable predictability. Often, the dispersed knowledge of millions of people making informed decisions is more reliable than the informed bias of policy activists. When it comes to the latest food scare, antibiotics and resistant
bacteria, polling shows the public ... MORERichard Berman: Manufacturing A Food Scare
Marketing to the uninformed. The wisdom of crowds is a concept that has remarkable predictability. Often, the dispersed knowledge of millions of people making informed decisions is more reliable than the informed bias of policy activists. When it comes to the latest food scare, antibiotics and resistant
bacteria, polling shows the public ... MORE